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Reasons why you should add an 'S'

use https over http We all want our websites to be secure and ranking higher than our competitors through organic SEO, so just having an 'S' can make all the difference.

If two competitors website have web pages that are otherwise equal, search engines prefers a domain name with HTTPS (Hypertext Transfer Protocol Secure) sites, pushing the secure domain to take the lead, so why not add an s.

Yes we need to make our websites secure especially if we sell online, though It encrypts all communication, including URL's, protecting things like browsing history not just credit card numbers.

Your website designer, IT department or hosting company can help install these for you. You have to buy a SSL certificate, these start at around £25 plus time to set this up.


  1. The “s” stands for Secure as it uses “SSL”, Secure Sockets Layer. This technology encrypts your connection to a website, making it even harder for hackers to intercept any of your data.”
  2. Helps with SEO - Search Engine Optimisation
  3. Keeps your website secure to safeguard data
  4. AMP (Accelerated Mobile Pages) require you to have https, more people search on a mobile device than a desktop computer
  5. It is more common now, modern browsers and most progressive web apps require a site to have https to perform as it should
  6. Google prefers sites that are trusted and certified
  7. A user who knows the difference between HTTP and HTTPS can now buy with confidence, but does not its only for sites that sell things
  8. It encrypts communications, including URL's, which protects stuff like browsing history and credit card numbers.


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