Crafting a Bespoke Website for First Garden Design – A Case Study

At Swanky Pixels, we specialise in crafting bespoke website design for creative businesses, and our recent study project with First Garden Design was a perfect blend of design aesthetics and functionality. First Garden Design, an expert in garden design and consultancy across Oxfordshire, Buckinghamshire, and the Cotswolds, needed a website showcasing its expertise, portfolio, and services while optimising SEO and local search visibility.

In this article, we’ll explain how we designed and optimised their new website to enhance user experience, drive organic traffic, and increase engagement.

Understanding First Garden Design’s Needs

First Garden Design wanted a professional, visually engaging, and easy-to-navigate website that would:

Showcase their bespoke garden design services
Appeal to homeowners across Oxfordshire, Buckinghamshire, and the Cotswolds
Improve search engine rankings (SEO) for local searches
Generate more enquiries and conversions

With these goals in mind, we crafted a fully responsive website with SEO-rich content, stunning visuals, and a user-friendly layout.

Designing a Visually Engaging and User-Friendly Website

🌿 Aesthetically Pleasing, Nature-Inspired Design

We created a clean, elegant, and modern design that reflects the beauty and tranquility of garden landscapes. Using a nature-inspired color palette, high-quality images, and well-structured layouts, we ensured the website resonates with garden enthusiasts and professional clients alike.

Seamless User Experience & Navigation

A cluttered website can turn potential clients away. We ensured that visitors can easily find First Garden Design’s services, previous projects, and contact information with intuitive navigation and clear calls to action.

Fast-loading pages

For better performance
Mobile-friendly design

For an optimal experience on all devices
Clear service pages

For easy access to garden design solutions

SEO & GEO Optimisation: Targeting Oxfordshire, Buckinghamshire & the Cotswolds

A great website isn’t just about looks—it needs to be search engine optimised to reach the right audience. We implemented a strong SEO and GEO-targeted strategy to improve First Garden Design’s online visibility.

Optimised SEO-Friendly Content & Structure

We carefully crafted keyword-rich, location-specific content to rank well for terms like:

✔ Garden Design Oxfordshire
✔ Garden Design Consultants in Buckinghamshire
✔ Bespoke Garden Design in the Cotswolds

Each page was structured with optimised H1, H2, and H3 tags, well-researched keywords, and engaging content to attract organic traffic.

Location-Specific Landing Pages

To enhance their local presence, we designed dedicated location pages, including:

🔗 Garden Design Oxfordshire
🔗 Garden Designers Buckinghamshire

These pages feature geo-targeted content, testimonials from local clients, and project showcases to increase their visibility in regional searches.

Internal & External Link Building

Deep linking to key service pages

To improve site structure and user engagement
Strategic outbound links

To relevant industry resources to boost authority
Schema markup integration

To improve search engine readability

Integrating Strong Calls to Action & Enquiry Forms

A well-optimised website should convert visitors into customers. We added clear call-to-action buttons like:

Request a Garden Design Consultation
Book a Free Initial Consultation
Get a Bespoke Garden Design Quote

We also streamlined the contact forms, making it easy for potential clients to enquire directly from any page on the site.

The Final Result: A High-Performing, SEO-Optimised Website

With our expertise in SEO-driven web design, First Garden Design now has a website that:

Ranks for key search terms in Oxfordshire, Buckinghamshire & the Cotswolds
Showcases their expertise and previous projects beautifully
Provides a seamless experience on desktop and mobile
Encourages more enquiries and business growth

Looking for a Professionally Designed Website? Let’s Talk!

At Swanky Pixels, we create SEO-friendly, visually stunning websites for businesses in Oxfordshire, the Cotswolds, and beyond. If you’re looking to boost your online presence and attract more clients, we’d love to help.

Get in Touch Today

Let’s build a website that works for you!