What We Examine Across the Website
The review looks beyond individual keywords or automated performance scores. We examine how the technical setup, page structure, content and customer journey work together.
The exact focus depends on the website and the concerns raised in your form, but most reviews cover the following areas.
Technical Health and Indexing
We check whether important pages can be crawled and indexed, along with redirects, broken links, duplicate metadata, mobile usability, loading performance and obvious template problems.
Search Visibility and Page Targeting
Core services, supporting pages and locations are reviewed to see whether each URL has a distinct purpose and matches the searches most relevant to the business.
Content Structure and Internal Links
We assess headings, page depth, service explanations, supporting proof and the links connecting important sections of the site.
User Journey and Enquiries
Calls to action, contact routes, pricing guidance, trust signals and page layouts are examined to identify where visitors may lose confidence or leave without taking the next step.
Local Search and Location Pages
Where regional visibility matters, we review location targeting, overlapping town pages and the relationship between core services, counties and local markets.
Tracking and Available Evidence
Existing analytics, Search Console information and enquiry tracking can help distinguish pages that need more visibility from those already attracting traffic but failing to convert.
Businesses that need a deeper review of Google Business Profile, Maps visibility and nearby searches can also explore our local SEO services .
Request Your Website and SEO Review
Tell us about the current website, what is not working and what you would like it to achieve.
We will use the information to focus the review on the areas most relevant to your business, whether that is technical performance, search visibility, service pages, local targeting or the route from visitor to enquiry.
What the Review Can Help Identify
- Technical, content and structural problems
- Pages gaining visibility but missing clicks or enquiries
- Overlapping services and location content
- The strongest opportunities for improvement
- Whether to repair, rebuild or continue developing the site
We examine the main technical, SEO, content and enquiry issues affecting the website. The review is focused around the concerns and objectives provided in your form.
The initial review identifies the main problems and strongest opportunities. Large, complex or ecommerce websites may require a separately scoped technical audit before detailed implementation begins.
Not for the initial assessment. We can begin with the public website and the information supplied through the form. Read-only access to Search Console or analytics may be requested later where it would improve the findings.
We work with both platforms and can assess their content structure, templates, extensions, performance and editing setup. Websites built on other common platforms can also be reviewed.
We can complete agreed technical, structural and content improvements as a separate project. You are also free to use the findings internally or pass them to another provider.
Not necessarily. Where the platform and foundations remain reliable, focused improvements may offer better value. A rebuild is recommended only where the existing structure or technology is seriously limiting progress.
No obligation and no unnecessary sales pressure. The purpose of the review is to give you a clearer understanding of the website and the most practical route forward.
