Ecommerce web design · UK-wide

Online shops built to sell, and built to be found.

Fast, easy-to-run WooCommerce and Shopify stores for independent shops, makers, food brands and service businesses across the UK, with ecommerce SEO built in from the start. Designed, built and supported by the person you talk to.

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WooCommerce & Shopify · Ecommerce SEO · Product photography · Call 07596 020 189

Why shops lose sales

Most lost sales are easy to fix.

People rarely leave an online shop because of the product. They leave because the site is slow, confusing or hard to buy from, especially on a phone. Or they never find it at all.

Slow pages

Heavy themes, oversized images and too many plugins. I build lean shops that load fast on mobile, where most shoppers are.

Clunky checkout

Guest checkout, Apple Pay, Google Pay and PayPal, with no forced account sign-ups getting in the way of a sale.

Weak product pages

Clear photos, honest descriptions, delivery details and reviews that answer questions before they're asked.

Nobody finds it

Category and product pages built for Google and AI search, so you're not relying on Amazon, Etsy or eBay for every sale.

Ecommerce work

Online shops I've designed and built.

Pasties posted across the UK, art prints from a Cotswolds gallery, session bookings and memberships, and workbooks sold to organisations. Four very different shops, each built around how its customers buy.

Food by post · Cornwall · WooCommerce

Rowe's Cornish Bakers

Hand-crimped Cornish pasties by post, cream tea hampers and value boxes, delivered across the UK. Website, shop and a brand film for one of Cornwall's best-known bakers.

Visit Rowe's (opens in a new tab)

Watch the film

Artist & gallery · Chipping Norton · Joomla

The Yellow Hat Tribe

Art prints, giclée prints, cards and mugs from Irene Tyack's gallery and studio, with free UK delivery. A portfolio and online shop in one, easy for the artist to update.

Visit The Yellow Hat Tribe (opens in a new tab)

Bookings & memberships · WooCommerce

Find Your Inner Harmony

Moved from Joomla to WordPress with a new WooCommerce shop for one-to-one session bookings, a monthly membership and downloadable sound journeys, sold in the UK and internationally.

Visit Find Your Inner Harmony (opens in a new tab)

Workbooks & licensing · WooCommerce

Risewell Pathways

Practical workbooks and licences sold to organisations, grouped into clear learning pathways. Branding, website and WooCommerce shop, all from Swanky Pixels.

Visit Risewell Pathways (opens in a new tab)

Three WooCommerce shops and one on Joomla. See more of my work.

Platforms & features

WooCommerce or Shopify? I'll help you choose.

Both are excellent. The right one depends on what you sell, how many products you have, how much control you want and how you like to run things day to day.

WooCommerce

Built on WordPress, with full control and no monthly platform fees. Ideal for bookings, memberships and downloads as well as products, with your content and shop in one place.

WordPress web design

Shopify

Hosted, secure and simple to run. A good choice if you want to focus on selling, not on updates and hosting, and are happy with a monthly plan.

Already on Joomla?

A small shop can sit happily inside a Joomla site, like The Yellow Hat Tribe's prints and cards. No need to rebuild everything just to start selling.

Joomla web design

Smart filtering

Search and filter by brand, size, type or price, so customers find the right product in seconds, even in a large range.

Trade & wholesale

Separate trade pricing and logins for suppliers who sell to the public and to businesses from one shop.

Product photography

Crisp, consistent product shots from the same person who builds your shop, so everything looks like it belongs together.

Commercial photography

What you can sell

Not just products. Anything people pay for online.

An online shop can take bookings, sell memberships and deliver downloads as well as post parcels. Here's what my clients sell, and how each shop is set up for it.

Products and prints

Clear product photos, variations such as size and finish, stock control and delivery options, with free-delivery thresholds if you want them.

Example: The Yellow Hat Tribe, art prints, cards and mugs

Food and hampers by post

Dispatch days, delivery dates and postcode rules for fresh food, plus bundles and value boxes that lift the average order.

Example: Rowe's Cornish Bakers, pasties and cream teas by post

Bookings and memberships

Paid one-to-one sessions, recurring monthly memberships and member-only content, all handled through the same checkout.

Example: Find Your Inner Harmony, sessions and a monthly membership

Downloads and licences

Workbooks, audio and other digital products delivered instantly after payment, with licence options for organisations.

Example: Risewell Pathways, workbooks and licences

Ecommerce SEO

A shop nobody finds doesn't sell.

Every shop I build is set up to be found on Google and in AI search from day one, so you're not paying marketplace fees or ad costs for every single order.

Category and product pages written around what shoppers actually search for
Product schema, so prices, stock and reviews can show in Google results
Free product listings in Google Shopping through Merchant Center
Fast pages, clean URLs, sitemaps, and Bing and IndexNow set up properly
Clear, structured content that ChatGPT, Copilot and Google AI Overviews can recommend

Ongoing ecommerce SEO is available from £100 a month, with no long contracts.

SEO services

AI search optimisation

Shopping bag with an upward arrow illustration for ecommerce web design and SEO by Swanky Pixels

FAQs

Ecommerce web design questions.

How much does an online shop cost?

It depends mainly on how many products you sell and what the shop needs to do, such as trade pricing, subscriptions or complex delivery rules. After a short chat, you'll get a fixed quote before any work starts, with no surprise extras.

Should I choose WooCommerce or Shopify?

WooCommerce suits businesses that want full control, no monthly platform fees and plenty of content alongside the shop. Shopify suits those who want a hosted, low-maintenance store. I'll recommend the one that fits how you work, not the one that's easiest for me.

Can I sell bookings, memberships or downloads?

Yes. WooCommerce can take paid bookings, run monthly memberships and deliver digital downloads instantly after payment, alongside physical products, all through one checkout.

Will I be able to add products and manage orders myself?

Yes. I'll set the shop up so adding products, updating stock and handling orders is straightforward, and show you how to do it. If you'd rather not, I can look after updates for you.

Can you move my shop from Etsy, Wix or another platform?

Yes. I can move your products, images and customer-facing pages across, and redirect your old web addresses so you don't lose any search rankings you've built up.

What payment options can customers use?

Card payments, Apple Pay, Google Pay and PayPal are all standard, with guest checkout so customers don't have to create an account before buying.

How long does it take to build an online shop?

A small shop with a modest product range usually takes four to six weeks, depending on how quickly products, photos and content are ready. Larger catalogues take longer, and I'll give you a realistic timeline up front.

Can you help my shop get found on Google?

Yes. Every shop I build has search-friendly category and product pages, fast loading and product schema, so your items can show in Google results. Ongoing ecommerce SEO is available from £100 a month.

Can my shop appear in AI search tools like ChatGPT?

Yes. Clear product information, structured data, good reviews and Bing indexing all help AI tools such as ChatGPT, Copilot and Google AI Overviews understand and recommend your products. I build these into every shop.

Do you build shops for businesses outside Oxford?

Yes. I work with shops across the UK, from Cornish bakers posting pasties nationwide to a Cotswolds gallery selling art prints. Everything can be done over video calls, so where you are makes no difference.

Let's build a shop that sells.

Tell me what you sell and how you sell it now. I'll review your current shop or plans, recommend the right platform and give you a fixed price, with no obligation.