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Tech & manufacturing

Web design for technology and product manufacturers

You make clever products. Your website needs to explain them in plain English, show them properly and get found by the people searching for exactly what you make.

I've designed and built websites for manufacturers of surge protection, LED lighting and recumbent trikes. Every one had the same challenge: turning technical detail into a website buyers can understand and trust.

The problem

Great products, hard-to-read websites

Manufacturers know their products inside out, which is exactly why their websites often end up written for engineers rather than the people buying.

Pages that read like spec sheets

Specifications matter, but buyers first need to know what a product does for them. I lead with the benefit in plain English and keep the technical detail close by for those who want it.

Products that don't get found

Specialist products have specialist searches. With the right page structure, product names and technical SEO, your website can rank for the exact terms your buyers type in.

Photos that undersell the product

Poor photos make good products look ordinary. As a photographer and filmmaker, I can shoot your products and team so the website shows the quality of what you make.

Manufacturers I've worked with

Real products, real websites

From surge protection to LED light panels, these are product companies whose websites I've designed and built.

PD Devices surge protection website shown on a laptop

Surge protection · South Brent, Devon

PD Devices

Website engineering and technical SEO for a surge protection manufacturer with more than 55 years in business, making a large technical product range easy to search and understand.

Visit PD Devices (opens in a new tab)
ICE Trikes recumbent trike website shown on a laptop

Recumbent trikes · Falmouth, Cornwall

ICE Trikes

A website I designed and built for a manufacturer making recumbent trikes in Falmouth since 1999, now managed in-house by their own team.

Visit ICE Trikes (opens in a new tab)
Lite House LED backlighting website shown on a laptop

LED lighting · Kingston Bagpuize, Oxfordshire

Lite House

Website design, build, SEO and hosting for an Oxfordshire maker of LED light panels and light boxes, used to backlight fine art, interiors and architectural features.

Visit Lite House (opens in a new tab)

What I do

Everything your product website needs

From the first plan to keeping the site secure for years to come, all with clear prices and no long contracts.

Product websites

From £900

Clear product and range pages, spec sheets and downloads, and dealer or distributor pages. Growth websites with more pages start from £1,500.

See my web design service

Technical SEO

From £100/mo

Site structure, speed, schema and product page optimisation, so you rank for the specialist terms your buyers search.

See my SEO service

Online shops

Quoted

Sell direct with WooCommerce or Shopify, with product options, stock and secure checkout. Every shop is different, so I'll quote for yours.

See my ecommerce service

Product photography & video

From £299

Product, team and workshop photography, with photo shoots from £299 and video from £499. It means your website shows what you actually make, not stock images.

See my photography service

Hosting & website care

Per site

When I host a website I've built, Sally and I take care of all the security and software updates. Hosting is priced to suit each site, with online shops costing a little more.

Ask about hosting

Close to home

Oxfordshire's tech and science businesses

Oxfordshire has one of the UK's biggest clusters of science, engineering and technology companies, many of them within a few miles of where I grew up in Abingdon. Lite House, one of my clients, makes its LED lighting just down the road in Kingston Bagpuize.

If your business is based on a science park or business campus, I can meet you in person, see your products up close and photograph them for your website. I also work with manufacturers further afield, from Devon to Cornwall.

Web design across Oxfordshire

Milton Park

Near Abingdon and Didcot

Harwell Campus

Near Didcot

Culham Campus

Near Abingdon

The Oxford Science Park

Littlemore, Oxford

Begbroke Science Park

Near Kidlington

Oxford Technology Park

Near Kidlington

Questions

Common questions from product businesses

If your question isn't here, call or email and you'll get a straight answer from me.

Do you only work with large manufacturers?

No. I work with businesses of all sizes, from small workshops making a single product to established manufacturers with large product ranges. What they have in common is a product that needs explaining clearly.

Can you write the product descriptions for us?

Yes. I can write or rewrite your product pages, turning technical detail into plain English that buyers understand, while keeping full specifications available for those who need them.

Can our website include spec sheets, manuals and downloads?

Yes. I can add downloadable data sheets, manuals and brochures, organised by product so customers and dealers can find what they need quickly.

Can you photograph our products?

Yes. I'm a photographer and filmmaker as well as a web designer, so I can shoot your products, workshop and team for the website. Photo shoots start from £299 and video from £499.

Will we be able to update the website ourselves?

Yes. I build on WordPress or Joomla, so you can add products, edit pages and publish news yourself. ICE Trikes now manage their own website in-house.

How much does a website for a manufacturer cost?

Websites start from £900, and growth websites with more pages start from £1,500. Online shops are quoted individually. I'll give you a fixed price before any work starts.

Do you work with manufacturers outside Oxfordshire?

Yes. My manufacturing clients include businesses in Devon and Cornwall as well as Oxfordshire, and most projects run smoothly over phone and video calls.

Your products, explained

Let's show buyers what you make

Tell me about your products and your current website, and I'll tell you honestly what would make the biggest difference, with a clear price before anything starts.

Talk to me about your product website

Or call 07596 020189 or email hello@swankypixels.com