Designing the Peter Haken Website – A Swanky Pixels Case Study

At Swanky Pixels, we specialise in crafting unique, SEO-driven websites that not only look stunning but also perform exceptionally in search rankings. When it came to designing a website for Peter Haken, wedding photography and videography company based in Oxford and the Cotswolds, we knew it needed to reflect their cinematic storytelling style, luxury brand image, and focus on real, emotive moments.

In this case study, we’ll explore how we built and optimised Peter Haken's website to help them attract couples looking for high-end wedding photography and videography in Oxfordshire, the Cotswolds, and beyond.

Crafting a Cinematic & Luxury Brand Identity Online

Peter Haken’s photography and films are all about authentic storytelling and artistic elegance, so their website had to reflect this. Our goal was to design a visually stunning, easy-to-navigate website that:

Showcases their wedding photography & videography portfolio
Attracts engaged couples searching for premium wedding films & photos
Ranks well for SEO in Oxford, Oxfordshire, the Cotswolds, and Berkshire
Generates more wedding enquiries through a streamlined booking process

Peter Haken - Wedding Videographers Cotswolds

We combined bold, elegant typography, high-quality imagery, and seamless user experience to create a site that feels romantic, stylish, and professional—just like thier brand.

SEO & GEO-Targeted Optimisation for Wedding Photographers & Filmmakers

A beautiful website is only as good as the audience it reaches. Our SEO strategy focused on geo-targeted wedding keywords to ensure Swanky Wed ranks for couples searching for wedding photographers and videographers in Oxfordshire, the Cotswolds, and beyond.

Keyword-Rich, Location-Based Content

We optimised key pages with highly searched wedding photography and videography keywords, such as:

Wedding Videographer Oxfordshire
Cotswolds Wedding Photographer
Luxury Wedding Films in Berkshire

We also included local venue references to attract couples looking for a photographer or filmmaker near their venue.

Dedicated Landing Pages for Each Region

To improve local SEO, we created focused location pages for the areas where Peter Haken works. These support the main videography page and give Google clearer signals for regional searches.

Wedding Videography Services

Internal Linking Strategy for Better User Experience

To keep visitors engaged and improve SEO authority, we implemented internal links across relevant pages, making it easy for couples to explore services, films, and portfolio galleries.

User Experience & Mobile Optimisation

Modern couples research wedding vendors on their phones, so we ensured that Peter Haken’s website:

Loads fast and is fully mobile-responsive
Provides a smooth, intuitive navigation experience
Features stunning full-screen galleries and embedded wedding films

From Hero video headers to cinematic galleries, every element was designed to immerse couples in the Peter Haken experience.

The Results: A Stunning Website That Converts

Since launching the new Peter Haken website, the brand has seen:

Improved search rankings for wedding photography & videography in Oxfordshire & the Cotswolds
Increased wedding enquiries through streamlined contact forms
More engagement with portfolio pages & featured wedding films

By blending high-end design with powerful SEO strategies, we created a wedding photography & videography website that doesn’t just look beautiful—it attracts the right couples and converts them into bookings.

Need a High-Performing Website for Your Business? Let’s Talk!

At Swanky Pixels, we create SEO-friendly, visually stunning websites for creative businesses, including UK wedding photographers, filmmakers, and luxury service providers. Whether you're looking to rebrand, improve your search rankings, or get more bookings, we can help.

Contact Swanky Pixels Today

Let’s craft a website that takes your business to the next level!